Why Backlinks are so important for your SEO and Digital Marketing?

Building backlinks is the means to promote your site or online business, or both. In addition, link building brings other substantial marketing benefits that help your website or online business to prosper. Whether you intend to work with an external SEO agency, recruit a search marketing specialist to join your team, or intend to develop your own search optimization skills, you need to understand what link buildings are all about.


Backlinks are the links that connect two webpages. When you have a website, your natural tendency is to create pages for every piece of information, product or service on it. This can lead to all kinds of problems when it comes to search engine optimization (SEO).  Think about it. If you have a website describing your cake baking company and there are plenty of pages on it with the exact same detail, how does the search engine know where to rank this content?

Here are some Backlinks:

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