What is three way link building?

Three-way link building, also known as three-way linking or reciprocal linking, is when two or more websites link back to each other. Traditionally, this is done with reciprocal link exchanges - where you place links on your page for another website, in return for a link being placed on theirs - but there are many different ways to carry out three-way linking and three-way linking can often be a more convenient way of adding links than using reciprocal links.


Three-way link building is a form of link exchange where some webmasters who own multiple sites offer other webmasters a link to their second site, in exchange for them to link back to the first party’s main site, tying all three properties into a single event. The goal is usually to create more exposure and better rankings for these owners using the authority of each page’s domain.

Here are some backlinks:

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