What is broken link building?

Broken link building is a type of white hat link building tactic that aims towards building quality links from broken, outdated or deleted resources, so that you can reconstruct them in the form of relevant and up-to-date content. Ideally, webmasters who have links in a broken page have never even noticed that their page has broken, as many times they don’t even log into their sites. If you find broken pages, it’s not your job to fix it - but it makes sense to share them with those who can.


Broken link building is an effective and scalable content-focused approach for obtaining links. It’s a great way for webmasters to take back search engines favour, which helps to attain higher rankings and enhanced visibility of their websites. The website owners are contacted with a suggestion - to replace their broken link with a new one that is considered as relevant and useful.

Here are some backlinks:

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