What is deep link ratio?

The deep link ratio refers to the percentage of all the links that point back to a page that is within a website's internal network. It represents the exact balance between referring people to your site from external and internal resources. This number can be used to measure how much value a particular link adds, and thus which links are most worthwhile maintaining.


Deep link ratio is a metric used by search engines to help them determine the quality of a site’s internal links. High levels of deep links help search engines understand that the linked pages are valuable, so they place more weight in links that point back to internal pages.

Here are some backlinks:

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