What does the term “rank drain” stand for?
External links are most effective when they are relevant to your content and add value. In other words, you should not simply link to any page that is linked by others in order to increase the amount of links on your page. For example, if you wanted to rank higher for a keyword relating to social media marketing, you could include external links to articles on related topics directly from other websites. However, these links need to be relevant and helpful to your own content.
The term "rank drain" means that when you link to other pages, your site will appear less authoritative than it should. This can negatively affect your rankings in search results and cause issues for users who may not be able to locate what they are looking for on other pages in a site's hierarchy.
The term "rank drain" refers to the negative effects of linking to pages that are not related to your site. The more links you have on a page and the higher their quality, the longer it takes for Google to determine that pages with high quantity and quality of linking do not affect each other's ability to rank. In other words, as long as a page has high-quality links from other websites in its domain but ranks poorly without them then they are considered rank drains.
Here are some backlinks:
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