What is badging in link building?

Badging is a popular practice in the world of digital marketing where authoritative websites and companies award badges to relevant domains in their industry, with a goal of enriching their backlink portfolio. This technique has been gaining traction in recent years as it helps websites improve their search engine rankings and build a stronger online presence. In this article, we’ll explore the concept of badging, how it works, and why it’s an effective tactic for earning links.


How Badging Works

Badging is a simple yet effective technique where a website or company creates a badge and awards it to other relevant domains in their industry. The badge usually includes a link back to the awarding website, which helps the website to build a stronger backlink profile. The badge itself can take many forms, such as a seal, a logo, or an icon, and can be awarded for various reasons, such as recognition for excellence, participation in a program, or as a sign of affiliation.

Why Badging is Effective

Badging is an effective tactic for earning links for several reasons. First, it’s a relatively simple and low-cost strategy that can be implemented quickly. Second, it’s an attractive proposition for websites that are looking to build their backlink profile as it provides a high-quality link from a reputable source. Third, badging can help to establish relationships with other websites and companies in the industry, which can lead to further opportunities for collaboration and link-building.

Here are some backlink examples:

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