What is frame redirecting?

Frame redirects are a type of redirect that is used to cloak the original URL of a website. This technique involves embedding the target website within a frame on another website. When the user clicks on the link, they are taken to the new website, but the URL displayed in the address bar remains the same as the original website.

The primary purpose of frame redirects is to hide the true destination of a link from the user. Instead of seeing the actual URL, users are presented with a more appealing anchor that is meant to entice them to click. Unfortunately, this practice is often associated with black hat SEO tactics and is generally frowned upon by search engines.



One of the main reasons why frame redirects are discouraged is that they can be used to manipulate search rankings. By hiding the true destination of a link, website owners can artificially inflate their traffic and boost their search engine rankings. This is because search engines use the number of clicks and the quality of the links pointing to a website as a measure of its authority and relevance.

However, search engines are getting smarter every day, and they can now detect frame redirects and other manipulative tactics. If a website is caught using these tactics, it can be penalized and even banned from search results.

Here are some backlink examples:

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