What is a link portfolio?

A link portfolio is a collection/archive of all the sites and pages that are linking back to your domain. It's an essential part of gathering backlinks, ranking your site higher in search engines, and increasing awareness about your brand. Link portfolios can be used by marketers as an important way to track how much traffic you're getting from different websites - whether it comes from one single link or from many links from multiple sources.



This can include any relevant information about each website including: the number of backlinks, domain IP address, and domain registry. You can use this tool to see how well your links are performing in terms of traffic, links from any specific countries, or just by looking at the quality of the sites linking back to you.

Your link portfolio is the list of all the sites and pages that are linking back to your domain. This is what Google looks at when deciding whether or not to place a page high in their search results.

Here are some backlinks examples:


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