What exactly is domain authority?

Domain Authority and Page Authority are metrics developed by Moz, a leading SEO software company. They are designed to estimate the strength and credibility of a domain or a specific webpage in search engine rankings.

Domain Authority (DA): Domain Authority is a score that predicts the ranking potential of an entire domain or website on search engine result pages (SERPs). It is based on various factors, including the number of high-quality inbound links, the trustworthiness of those links, the overall link profile, and other signals. The score ranges from 1 to 100, with higher scores indicating a stronger and more authoritative domain. Websites with higher DA are generally more likely to rank well in search engine results.



Page Authority (PA): Page Authority, on the other hand, is a score that predicts the ranking potential of a specific webpage rather than the entire domain. It uses a similar methodology as Domain Authority but focuses on the individual page level. Page Authority takes into account factors like the quality and quantity of inbound links, the relevance of the content to the search query, and other relevant factors. Like Domain Authority, Page Authority scores range from 1 to 100, with higher scores indicating a stronger page that is more likely to rank higher in search results.

Both Domain Authority and Page Authority are relative metrics and should be used to compare websites or pages within the same niche or industry. They are not official metrics used by search engines like Google but are widely used in the SEO community as a rough estimate of a website's or page's authority and potential to rank well. 

Here are some backlink example:

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