What is rot in link building?

In the context of link building, "rot" refers to the phenomenon known as link rot or link decay. It describes the situation when hyperlinks on websites become broken or inactive over time, leading to a destination page that is no longer accessible or does not exist.



Link rot can occur due to various reasons, including:

  1. Website or page deletion: When a website or webpage is removed or taken down, any links pointing to that location will result in link rot.

  2. URL changes: If a website changes its URL structure or domain, existing links that do not get updated accordingly will lead to link rot.

  3. Content removal or relocation: When content is moved to a different location within a website or completely removed, any links pointing to the old location will become broken.

Link rot is problematic for several reasons. Firstly, broken links can negatively impact user experience, frustrating visitors who encounter them. Secondly, search engines take into account the quality of a website's backlink profile, and broken links can signal a lack of maintenance or outdated content, potentially affecting search engine rankings.

Here are some backlinks examples:

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