How important is the ratio between follow and no-follow links?

The ratio between follow and no-follow links has been an important consideration in the field of search engine optimization (SEO). However, it's important to note that my knowledge cutoff is in September 2021, and search engine algorithms and best practices may have evolved since then.

Traditionally, follow links have been considered more valuable for SEO because they pass link equity or "link juice" from one webpage to another. When a reputable website links to another website using a follow link, it signals to search engines that the linked-to website is trustworthy and relevant. This can positively impact the linked-to website's search engine rankings.

On the other hand, no-follow links are intended to signal search engines that the linked-to website should not receive any SEO benefit from the link. These links typically include attributes (rel="nofollow") that instruct search engine crawlers not to follow the link or pass any link equity. No-follow links are commonly used in situations where the link is user-generated or in instances where website owners want to avoid potential penalties for unnatural linking practices.

In the past, having a healthy mix of both follow and no-follow links was considered important for a natural and balanced backlink profile. However, search engines continually refine their algorithms to better understand the context and relevance of links, and the emphasis on link ratios has diminished over time.

Currently, the quality and relevance of backlinks have become more critical factors than the specific ratio of follow to no-follow links. Search engines aim to deliver the most relevant and authoritative content to users, so they evaluate various factors when assessing the value of backlinks, including the reputation of the linking site, the relevance of the content, the anchor text used, and the overall link profile of the website.

Here are some backlinks examples:


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