What is body copy?

Body copy refers to the main text or content of a written piece, such as an article, blog post, advertisement, or webpage. It is the primary text that delivers information, conveys a message, or tells a story. Body copy is typically longer and more detailed than headlines or subheadings.


In advertising and marketing, body copy is commonly found in print ads, brochures, and direct mail campaigns. It is designed to engage the reader, provide relevant information, and persuade them to take a desired action, such as making a purchase or signing up for a service.

In the context of web design, body copy refers to the main text content of a webpage, excluding headings, subheadings, and navigation elements. It is crucial for providing valuable information, guiding users through the website, and improving search engine optimization (SEO).

The length and style of body copy can vary depending on the purpose and target audience of the written piece. It is often crafted to be informative, persuasive, or entertaining while maintaining a clear and coherent flow of information.

Here are some backlinks examples:

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