What is three way link building?

Three-way link building, also known as triangular link building, is a controversial and often considered unethical SEO (Search Engine Optimization) tactic. It involves the creation of a network of three websites, each linking to the other two in order to manipulate search engine rankings. The primary purpose of three-way link building is to artificially inflate the PageRank or authority of these websites in an attempt to improve their search engine rankings.


Here's how it typically works:

  1. Website A links to Website B.
  2. Website B links to Website C.
  3. Website C links to Website A.

This triangular linking scheme creates a closed network of links, and the idea is that search engines will see these inbound links as natural and authoritative, potentially boosting the search rankings of all three websites.

However, search engines like Google have algorithms in place to detect and penalize such manipulative link schemes because they undermine the integrity of search results. Participating in three-way link building can result in severe penalties, including a drop in search rankings or even deindexing from search engine results altogether.

In modern SEO practices, it is strongly recommended to focus on creating high-quality, relevant, and natural backlinks through legitimate means, such as creating valuable content, earning backlinks from authoritative sources, and engaging in ethical link-building strategies. These approaches are more sustainable and less likely to result in negative consequences from search engines.

Here are some link building examples:

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