The difference between do-follow and no-follow links?

Do-follow and no-follow links are two different types of hyperlinks used on webpages. These distinctions are important in the context of search engine optimization (SEO) and how search engines like Google assess and rank websites. Here's the difference between do-follow and no-follow links:


  1. Do-Follow Links:

    • Pass SEO Value: A do-follow link is a standard hyperlink that allows search engine crawlers to follow the link and reach the linked website. When search engines encounter a do-follow link, they pass on SEO value, also known as "link juice," from the referring website to the linked website.
    • Influence Rankings: Do-follow links are a strong signal to search engines, indicating that the linking website vouches for the quality and relevance of the linked content. They can positively influence the search engine rankings of the linked page.
    • Default Type: In HTML, standard links are do-follow by default unless specifically marked as no-follow.

  2. No-Follow Links:

    • Restrict SEO Value: A no-follow link is a hyperlink that includes a special HTML attribute called "rel='nofollow'." This attribute tells search engine crawlers not to follow the link and not to pass any SEO value to the linked website.
    • Usage Scenarios: No-follow links are commonly used in scenarios where website owners want to link to a page but do not necessarily endorse it, or when they want to prevent passing SEO value. Common scenarios include user-generated content (like blog comments), paid links, and sponsored content.
    • Limit Influence on Rankings: Search engines do not consider no-follow links when determining rankings, so they don't directly influence the search engine positions of the linked content.

In summary, do-follow links are standard hyperlinks that pass SEO value and have the potential to positively impact the search engine rankings of the linked pages.

Here are some backlinks examples:

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