What is a hidden link?

A hidden link, also known as a hidden or invisible hyperlink, is a hyperlink on a web page that is not immediately visible to the user. These links are typically disguised or obscured in some way, and their primary purpose is often to manipulate search engine rankings or engage in unethical SEO practices. Hidden links can be hidden in several ways:


Text Color: The link text is the same color as the background of the web page, making it invisible to the human eye but still readable by search engines in the page's source code.

  1. Font Size: The font size of the link text is set to zero, so it's invisible to users but remains in the source code.

  2. CSS Display Property: Using CSS (Cascading Style Sheets) to set the link text's display property to "none" or "hidden."

  3. Positioning: Placing the link text far off the visible part of the screen, often using absolute positioning, so it's not seen by users but is still present in the HTML.

Hidden links are generally considered a violation of search engine guidelines and can result in penalties or even removal from search engine indexes. Search engines, like Google, aim to provide users with high-quality, relevant, and trustworthy content. Hidden links are an attempt to deceive search engines and manipulate rankings, which undermines the integrity of search results.

It's important to use ethical and transparent SEO practices that focus on providing valuable content and a positive user experience rather than resorting to tactics like hidden links, which can harm your website's reputation and search engine visibility.

Here are some backlinks examples:

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