What are sitewide links?

Sitewide links are hyperlinks that appear on every page of a website. They are usually part of the template, header, footer, or sidebar and remain consistent across all pages of the site. These links are not unique to specific content but rather apply universally throughout the entire website.


Sitewide links can serve various purposes:

  1. Navigation: They offer users easy access to essential pages of the website, such as the homepage, contact page, or major sections like products, services, or blog.

  2. SEO Impact: These links can impact a site's SEO strategy by distributing link equity (SEO value) across the site. When search engine crawlers encounter sitewide links, they often distribute the ranking power to the linked pages, potentially improving their visibility in search results.

  3. Consistency: Sitewide links establish consistency and uniformity across the website, aiding in user experience and navigation.

However, while sitewide links can be beneficial for navigation and spreading SEO value, excessive use or improper implementation can raise concerns in terms of SEO. Search engines may interpret an abundance of sitewide links, especially if they are used manipulatively or unnaturally, as an attempt to manipulate rankings. This can lead to penalties or diminished SEO effectiveness.

It's essential to use sitewide links judiciously, ensuring they add value to user experience and are implemented naturally within the website's structure rather than solely for SEO manipulation.

Here are some backlinks examples:

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