What is deep link ratio?

The term "deep link ratio" is not a standard or widely recognized metric in SEO or web analytics. However, it might refer to the ratio of deep links within a website's overall link profile. Let me break down these components:


Deep Links: Deep links are hyperlinks that point to specific pages or content within a website, other than the homepage. They help distribute link equity (SEO value) to various pages on the site, improving their visibility and search engine rankings. Deep links are valuable for SEO as they contribute to a more comprehensive and user-friendly web presence.

  1. Link Ratio: A link ratio typically refers to the proportion or percentage of different types of links within a website's backlink profile. This can include a breakdown of links from various sources, link anchor text diversity, and more. It helps analyze the link-building strategy and the quality and relevance of inbound links.

If someone is talking about the "deep link ratio," they might be discussing the percentage of deep links (links to internal pages) in relation to the total number of links pointing to a website. A healthy link profile often has a mix of homepage and deep links, with a significant portion of links directed to internal pages, as this indicates a well-rounded and user-focused SEO strategy.

Here are some backlinks examples:

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