What is a canonical tag?


A canonical tag, often referred to as a "rel=canonical" tag, is an HTML element used to indicate the preferred version of a web page with identical or highly similar content. It helps to address issues related to duplicate content on the internet.

When search engines crawl and index web pages, they may encounter duplicate or very similar content across different URLs. This can lead to challenges in determining which version of the content to prioritize in search results. The canonical tag allows website owners to specify the preferred URL among these duplicates.


Here's how it works:

Choose the Preferred URL:

Decide which version of the content you want to be considered as the primary or canonical version.

Insert the Canonical Tag:

In the HTML head section of the non-canonical pages, add a link tag with the "rel=canonical" attribute pointing to the preferred URL. 

Benefits:

Search engines understand the canonical tag and use it as a signal to consolidate indexing signals, giving preference to the specified canonical URL.

It helps prevent issues related to duplicate content, ensuring that search engines direct users to the preferred version of a page.

By implementing canonical tags correctly, website owners can improve the accuracy of search engine results and avoid potential problems associated with duplicate content penalties or diluted search rankings.

Here are some backlinks examples:

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