What is link reclamation?

Link reclamation is an SEO (Search Engine Optimization) strategy focused on identifying and reclaiming or fixing broken, lost, or uncredited backlinks to a website. It involves finding instances where websites have mentioned or linked to your site but for some reason, the link is broken, misdirected, or not optimized properly. The goal of link reclamation is to recover or improve these links to regain their SEO value and potential traffic benefits.


There are a few common scenarios where link reclamation might be necessary:

  1. Broken Links: When a website has linked to your site, but the link is broken due to changes in your site's URL structure, content removal, or other reasons. Reclaiming these broken links involves reaching out to the site owner to correct the URL or content path.

  2. Unlinked Mentions: Instances where websites have mentioned your brand or content but didn’t include a hyperlink. Reclaiming these mentions involves contacting the site owner to request a clickable link be added to your website.

  3. Lost Backlinks: These occur when websites that previously linked to your site have removed the link or changed it to a no-follow link. Reclaiming lost backlinks involves reaching out to the site owner to understand why the link was removed and requesting its restoration if appropriate.

The process of link reclamation typically involves:

  • Identifying Opportunities: Using tools like Google Search Console, backlink analysis tools, or SEO software to identify broken or lost backlinks, as well as unlinked mentions.

  • Outreach and Communication: Contacting website owners or webmasters to inform them about the broken or missing links and providing the correct link or requesting a link be added.

  • Monitoring and Tracking: Keeping track of outreach efforts and following up to ensure that the requested changes or fixes are implemented.

Link reclamation can help in maintaining and enhancing a website's SEO profile by ensuring that valuable backlinks are properly directed and functional, thereby improving the site's visibility, authority, and traffic potential.

Here are some Backlinks Examples:

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